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October 15, 2014
Category: Featured News | Industrial & Customer Specialties | Pigments | Corporate News | Functional Minerals | Trade News | Personal Care

Clariant presents new sustainable solutions for home and personal care at SEPAWA 2014

Muttenz, October 15, 2014 – Clariant, a world leader in specialty chemicals, is presenting innovative, sustainable and trend-based solutions to support the changing needs of the home, fabric and personal care markets at the 61st SEPAWA, taking place in Fulda, Germany, on October 15-17, 2014. The SEPAWA Congress and European Detergents Conference is Europe’s largest home and personal care industry forum.


Clariant is exhibiting on Booth 658-660 under the twin banners “We care about home” and “Uncover the Secret Code of Beauty.” Experts will present comprehensive and viable solutions to increase efficiency, reduce costs and improve the environmental compatibility of products for a wide range of applications.


With a strong focus on customer and consumer needs, Clariant continues to create new ingredients, formulation concepts and services that stand out with their high levels of sustainability in production and use. The company has made significant progress in the development of cosmetic ingredients based on bio-based ingredients, for example, and now offers portfolios of EcoTain® designated products characterized by providing “sustainability at every step” to home care and personal care applications.


Visitors to the Clariant stand will be able to obtain technical details behind the new developments, while attendees to the conference can hear a presentation on GlucoPure™ FOAM and GlucoPure DEG, a new generation of surfactants for hand dishwashing liquids.


Product highlights at the Clariant Booth include:


Pigments, pigment preparations and dyes for eye-catching cleaning products


New rheology modifiers and surfactants


Natural oil for skin and hair care


Additives for heavy duty detergent powder formulations


In recognition of the continuing importance of powders as a product form for laundry detergents, Clariant’s Business Unit Functional Minerals has created the new global segment, Detergent Additives, to provide products and technologies supporting heavy duty powder formulations. With expertise in chemical and polymer synthesis, inorganic carrier formulation, application development and granule processing, Clariant is uniquely positioned to develop and optimize chemical and physical properties of granules to meet the increasing demands of home care powders, including performance boosters and aesthetic modifiers.


Clariant presents new sustainable solutions for home and personal care at SEPAWA 2014. (Photo: Clariant)

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